Goal
Amour by Hermosa is positioned within the beauty and self-care space, where visual storytelling plays a key role in shaping perception. The challenge was to elevate the brand’s digital presence by transforming raw promotional content into refined, engaging visuals that communicate a sense of confidence, self-love, and modern femininity - core themes often associated with Hermosa’s identity.

The objective was to create content that not only attracts attention but also builds a strong emotional connection with the audience, improving engagement and retention across social platforms.

My Role
I was responsible for editing promotional video content and designing social media creatives for the brand. This involved refining raw footage into visually compelling edits, enhancing pacing and storytelling, and developing a consistent visual language across posts.

My approach focused on balancing softness and sophistication - ensuring the content felt aspirational, cohesive, and aligned with the brand’s aesthetic and messaging.

Tools Used

- Adobe After Effects
- Adobe Photoshop

Final Output
The final deliverables included a series of polished promotional videos and cohesive social media designs. The content elevated the brand’s visual identity, improved storytelling clarity, and created a more engaging and consistent presence across digital platforms - ultimately strengthening audience connection and brand recall.