Goal
The objective of this project was to create a visually engaging social media advertisement that captures attention within the first few seconds and communicates the brand’s youthful, vibrant identity. The challenge was to translate MYGUAVA’s playful and fresh personality into a short-form motion piece that would stand out in fast-scrolling digital environments and drive viewer engagement.

My Role
I was responsible for the end-to-end execution of the project, including concept development, visual direction, animation, and final delivery. I focused on crafting a dynamic visual narrative that aligned with the brand’s tone while ensuring clarity and impact within a short timeframe.

Tools Used

- Adobe After Effects
- Adobe Photoshop

Final Output
The final deliverable was a high-energy, short-form motion graphic optimized for social media platforms. The ad combines bold typography, fluid transitions, and vibrant visuals to create an eye-catching piece designed to increase brand recall and engagement.