Goal
X Feet Above is a minimal, sustainability-driven leather accessories brand rooted in craftsmanship and functionality. The challenge was to translate this understated, premium identity into compelling social media content that could capture attention while staying true to the brand’s minimal and refined aesthetic. The goal was to enhance storytelling, improve engagement, and create a visually cohesive digital presence that reflects the brand’s slow-fashion philosophy and craftsmanship.

My Role
I worked on editing promotional video content and designing social media creatives for the brand. This included refining raw footage into engaging, story-driven edits and developing a consistent visual language for their social media. My focus was on balancing minimalism with visual impact - ensuring the content felt premium, cohesive, and aligned with the brand’s identity.

Tools Used

- Adobe After Effects
- Adobe Photoshop

Final Output
The final deliverables included a series of polished promotional edits and a cohesive set of social media designs. The content enhanced the brand’s storytelling, improved visual consistency across platforms, and created a stronger, more engaging digital presence while maintaining its minimal, high-quality aesthetic.

Below are some snippets.